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Priceline Marion (1)

EVENT: Nearly Naked Launch

LOCATION: Major Cities – Australia

OVERVIEW: An activation involving 80 male models over 3 weeks in every major city in Australia.Their roles were to drive awareness and create theatre and word of mouth through the stores that they were stationed at by trying to attention to the products and get a free shade matching service. Over the 3 weekends, our models promoted the new ‘nearly naked’ products and professional makeup artists were on hand in store to apply the foundation