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EVENT: St. George Open-Air Cinema

LOCATION: Sydney Harbour, Australia

OVERVIEW: An activation that spanned over 2 months, where VIPs and celebrities were driven to the event each night. They were then greeted by and posed for pictures with our models. Audi has created an interactive brand experience for Sydney siders during the open air season with the inclusion of a social media activation with the Audi R8 Spyder. All cinema-goers were able to make their own spectacular ‘red carpet’ arrival in the Audi R8 Spyder and can share the photographs with their family and friends via social media.